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Activating the "Grasstops"

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In the 1990s the CMA "grassroots" program evolved to a new level. On January 10, 1995, the CMA Board of Directors approved the Grasstops "designed to commit CEO's to grassroots activity." (view entire document)

The purpose was to garner more influence with government, or as the CMA put it, to "identify and nurture relationships between senior chemical industry executives and key federal and state officials." (view entire document)

CMA surveyed its senior ranks looking for connections to legislators, and then encouraged the "grasstops" to "develop relationships," or in other words, start lobbying: "The program is designed to get CEOs more involved in advocacy. A survey will be taken over the next few weeks asking Executive Contacts who they have relationships with in the state houses, governors mansions, the U.S. House and Senate, and the Administration." (view entire document)

But this campaign was really nothing new. As early as 1972, the idea of encouraging senior level "volunteers" to buddy up to legislators and "educate" them about CMA’s priority issues was a priority of the Association:

Quoted Text
(view entire document)

This priority was also made clear in 1980:

Quoted Text
(view entire document)

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last updated: march.27.2009

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