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"Grassroots" Priorities, Dictated from Above

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The "grassroots" program was initially dedicated to challenging reauthorization of the federal Superfund law. CMA's message was twofold: Limit the size of Superfund by limiting taxes on polluters, and limit the chemical industry's liability.

A new list of "grassroots" priority issues was developed each year by senior executives and delegated to the grassroots managers of each member company. Since Superfund was the first priority, the extent of the "grassroots" operation is well detailed in the industry's records. A 1984 CMA document provides a detailed overview of CMA’s Superfund grassroots effort as an example of their top-down approach to 'grassroots.' (view entire document)

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last updated: march.27.2009

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